How many types of company logo designs?
Here are four types of logo designs:
1. Word mark logo design
2. Letter mark logo design
3. Brand mark logo
4. Iconic logo design
Word mark logo design:
Office Max, Home Depot, and Walmart all represent the most commonly
used type of logo
— the word mark. Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity.
letter mark logo as a monogram for your business. It is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand.
Brand mark logo:
Departing from the use of text alone, a brand mark symbol uses a strong graphic, which is often abstract, to highlight an aspect of the product or service the business sells.
The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer.
Iconic logo design:
This type of logo is very effective in communicating brand identity, so choosing an iconic
logotype may require less marketing to gain recognition for the logo.
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