Good logos for Brand recognition

Good logos are hard to make, which is why you should think carefully before deciding to design one for your brand.Customers love consistency, which means you shouldn’t change your logo and brand identity each year.


Finding the perfect logo for your company can be essential to your success so take your time with the creative process.
why logos are important for brand recognition? 
Keep reading to find out. These are:-  

  1. It Makes A Lasting First Impression
  2. It Defines Your Brand Identity
  3. It Helps Build Customer Loyalty
  4. It Makes Your Brand Stand Out

  1. It Makes A Lasting First Impression
Every customer that sees your business in an advertisement, online, or by driving by makes a snap judgement, in less than a half second. In nearly every case, the first element they see is your logo. First impressions are essential in business, so you should strive to make a lasting one with your customers. If you have a badly designed logo or even no logo at all, you’re sending a message to your customers that you don’t care to invest in your business.logo is the main driver of the user’s first impression of that business. Not the content on the website. Not the price of the products or services. Not the reviews on Yelp or Trip Advisor. While all of those elements do make an impression, the first impression comes from your logo design. 

Fed-Ex’s logo, while just as plain, was carefully constructed so that the negative space between the “E” and “X” formed an arrow – which subliminally hints “express” and “movement”.
  
  2.It Defines Your Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The purpose of a logo is to build brand awareness, but it’s also the foundation of your brand identity. You’ll be using your logo on everything from your website, products, business cards, and mail correspondence. This is how customers start to recognize your brand whenever they come in touch with it.

 The red color elicits confidence in the person who drinks a Coke, while the script typeface is all about enjoyment.

 Your brand colors, typography, and style should be present in all your brand materials, including the logo. This consistency will help you tell your brand story and define your brand identity.

  3.It Helps Build Customer Loyalty

 As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible. A logo is a sign the company can be trusted, which is the basis of customer loyalty.

 4.It Makes Your Brand Stand Out
The logo is one of the key building blocks of any companies marketing strategy. It represents the personality of your brand, and helps connect with your target audience.
Your logo can help your business and brand catch the eye of potential customers in a sea of competitors. Go for a bold, modern, and non-typical style if you want to differ from everyone else.

"To understand the importance of good logos, 
consider the logos of famous brands and companies."