Fashion logo

 Fashion is ever-changing, making branding especially important (and valuable!) in the clothing and accessory worlds. A good, recognizable logo allows your customers to identify your products, even as your line changes. A logo can also impact your perceived value among customers.

 Here are 5 simple steps to search for creative fashion brand name ideas:


  • Understand your target audience
  • Determine your brand personality
  • Keep the future in mind
  • Don’t copy brand names
  • Check for legal issues

Some Famous Clothing Logos With Hidden Meaning

Clothing Logos With Hidden Meanings – Rolex

This slogan refers to the tradition of giving watches as awards or gifts to mark a career milestone – a traditional which was still prevalent when the logo was trademarked in 1925.

The colors are also symbolic. Rolex founders Wilsdorf & Davis wanted gold to symbolize excellence in watchmaking and green to symbolize prosperity.

Clothing Logos With Hidden Meanings – Adidas


In 1972, Adidas branched out into apparel and created a new logo incorporating the 3 stripes – known as the trefoil. Its intersecting shapes signify the diversity and potential of the Adidas brand.

Today, the stripes are only used on certain Adidas products but it's still one of the most recognized clothing logos because of the popularity of Adidas track-wear in the 1980s.In the 90s, Adidas introduced a new logo design in which the 3 stripes were slanted to look like a mountain. This represents the “climb” of reaching your personal and athletic goals.


Versace Logo Meaning

This was the genesis of one of the most stunning clothing logos with hidden meaning.Inspired by one mosaic in particular, he created the Versace logo with its portrait of Medusa – the mythical snake-haired monster. 


Medusa's gaze turns any man who sees her to stone!
Versace felt this related to what he hoped to do with his business – he created clothes so beautiful they stopped people in their tracks.